Dependency Theory proposes an integral relationship among audiences, media and the larger social system.
It says we depends on media information to meet certain needs and achieve certain goals, like uses and gratifications theory.
Two factors influence the degree of media dependence. First, we will become more dependent on media that meets a number of our needs than on media that provides just a few. The second source of dependency is social stability.
This theory was originally proposed by Sandra Ball-Rokeach and Melvin DeFleur in 1976.
It says we depends on media information to meet certain needs and achieve certain goals, like uses and gratifications theory.
Two factors influence the degree of media dependence. First, we will become more dependent on media that meets a number of our needs than on media that provides just a few. The second source of dependency is social stability.
This theory was originally proposed by Sandra Ball-Rokeach and Melvin DeFleur in 1976.
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