Spread of Internet has developed a new segment of consumers. New media has evolved from simple online promotion campaigns to a more sophisticated and technologically advanced system of communication at global level. Need for new media arises when we understand that media is also a form of BUSINESS and not just a platform for sharing information.
Some Characteristics of New Media are:
1. Reach out to a wide range of readers without incurring additional costs.
2. Make use of the technology to package their service offerings.
3. Free or extremely cheap content availability.
4.Easy storage option
5. Easy to read and
6. 24x7 availability with wider categorization.
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