Yellow journalism is the use of lurid features and sensationalized news in a print or electronic media to attract readers and increase circulation. The term was used for the first time in 1890s to describe the tactics employed in furious competition between two New York City newspapers, the "World" and the "Journal".
Joesph Putlizer had purchased the New York World in 1883 and using colourful, sensational reporting and crusades against political corruption and social injustice, had own the largest circulation in the country. However, his circulation was challenged in 1895, when William Randolph Hearst, bought the rival "Journal". He then, began to challenge Joesph's newspaper in sensationalism, crusades and Sunday features.
Generally speaking, Yellow journalism is known as that type of journalism which is sensationalism, distorted and lacks credibility.
Joesph Putlizer had purchased the New York World in 1883 and using colourful, sensational reporting and crusades against political corruption and social injustice, had own the largest circulation in the country. However, his circulation was challenged in 1895, when William Randolph Hearst, bought the rival "Journal". He then, began to challenge Joesph's newspaper in sensationalism, crusades and Sunday features.
Generally speaking, Yellow journalism is known as that type of journalism which is sensationalism, distorted and lacks credibility.
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