Thursday, November 11, 2010

Explain the Social Responsibility Theory

According to this theory, although the press has a right to criticise government and other institutions  it also has a social responsibility to preserve democracy by properly informing the public and by responding to society's interests and needs.

It is more important for citizens to have the right of access to information than it is for the press to achieve complete freedom of speech.

Main principles of this theory are

a) Media should accept and fulfill certain obligations to society by setting high or professional standards of truth, accuracy, objectivity and balance etc.

b) In accepting and applying these obligations, media should be self regulating within the framework of law and established institutions.

Journalist and media professionals should be accountable to society as well as to employers.

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