Define Two-Way Step Flow Model

Here, opinion leaders first receive the information from the mass media.
Opinion leaders, in turn, pass on the information to the followers and others (acting as gatekeepers).
Opinion leaders interpret the information for the audience and through this process, they are able to spread their personal influence as well.

In simple words, it suggest that " ideas often flow from radio, television or print to opinion leaders and from these to the less active sections of the society".