It is the formation of public opinion. It refers to how people tend to remain silent when they feel that their views are in the minority. People are reluctant to express their views due to fear of being isolated.
If a person believes the opinion held is similar to the public opinion, they are willing to express or disclose their opinion as well. If they think their opinion is different from the public opinion, they will not express their opinion.
Neumann introduced this theory in 1974.
If a person believes the opinion held is similar to the public opinion, they are willing to express or disclose their opinion as well. If they think their opinion is different from the public opinion, they will not express their opinion.
Neumann introduced this theory in 1974.
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