It is the creation of what the public think is important. Agenda Setting Theory has the ability to tell us what issues are important.
It is creation of public awareness and concern of salient issues by news media. Media do not reflect reality, instead, they filter and shape it.
McCombs and Shaw investigated Presidential campaigns in 1968, 1972 and 1976 and concluded that mass media exerted a significant influenced on what voters considered to be the major issues of the campaign.
It is creation of public awareness and concern of salient issues by news media. Media do not reflect reality, instead, they filter and shape it.
McCombs and Shaw investigated Presidential campaigns in 1968, 1972 and 1976 and concluded that mass media exerted a significant influenced on what voters considered to be the major issues of the campaign.
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